CRM Marketing Strategy Course 2.0
In my career, I have been a CRM marketing team member, a Head of CRM, consulted with many Heads of CRM and progressed to leading the biggest retention and CRM team in Europe, including Heads of Retention Strategy, Customer Value Management, CRM Technology, Retention Analytics and Heads of CRM.
So, in November 2023, I launched a CRM Marketing course on Udemy and within 3 weeks, over 1140 students had taken the course. The course received multiple 4 and 5 star reviews and was widely acclaimed, culminating in internal distribution rights for a CRM Marketing tech vendor.
I was also the highest-rated CRM instructor on Udemy for a while, which was awesome ❤️.
Testimonials for the CRM Marketing 1.0 course, which gathered over 1140 students in Q4 2023:
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Darren Kunar
"A straightforward yet powerful guide through the complexities of managing customer relationships. Its simplicity makes it incredibly easy to follow...The resources provided are user-friendly, adding practicality to the learning experience, making it a valuable asset for anyone seeking effective CRM strategies."
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⭐⭐⭐⭐⭐
Tobey Bonney
"With 9 years of CRM experience, I wasn't sure how much I would gain from this course, however I have to really give Tom praise for what he has done here and would recommend to CRM professionals, whatever their level."
⭐⭐⭐⭐⭐
Anon.
"I have worked in CRM for many years and this course has given me more information on the strategic framework in 1.5 hours than I've picked up in my previous roles."
⭐⭐⭐⭐⭐
Michael Lavoie
"Very relevant content presented in a clear and simple framework. The presenter's knowledge and experience are evident, but more importantly the content is presented in a logical format making it easier to apply. A nice balance of strategic guidance and actionable recommendations."
⭐⭐⭐⭐⭐
Patrick Zurcher
"This course is well structured and does an amazing job of breaking down CRM Marketing in an understandable way. Tom explains concepts and procedures (e. g. how to do proper research, testing, and analytics) more comprehensively than any other marketing course I've taken.."
⭐⭐⭐⭐⭐
Lawrence H.
"An excellent course. A go-to for anyone looking to set up an effective CRM programme from scratch, or optimise existing communications to maximise ROI. Very clear and easy follow.."
CRM Marketing 2.0.
This summer I announced plans for a new CRM Marketing course: 2.0
A CRM Marketing strategy masterclass covering;
- Easily executable tactics to drive retention and prevent churn, particularly in free trial, onboarding, in life and when customers cancel a recurring agreement.
- A deep dive into AI for CRM Marketing, including tech developments and CRM-specific prompt engineering best practice.
- Case studies from some of world's biggest brands and their approach to CRM marketing, marketing automation, and leveraging AI to deliver programs that maximise results through hyper-personalisation.
- Where to focus limited resources to maximise retention success leveraging my Moments of Truth framework.
- As per the first CRM Marketing course, it will be 1.5 hours long with several 5-10 minute video lessons.
- If you did v 1.0, you will get even more value from 2.0!
CRM Marketing 2.0
Pre-Order Close is Now Closed
Benefits of pre-order
- 54% discount vs launch price: $69 pre-order price vs $149.
- 100% money-back guarantee if you are not satisfied for any reason.
- Ability to shape course content via pre-order survey.
- EXCLUSIVE BONUS FOR PRE-ORDER CUSTOMERS: Two x one-to-one sessions with me.
- All 40 pre-order spaces are now gone and pre-order is closed.
If you would like to be informed when the course launches in January 2025, click below.
KEEP ME INFORMED
Within four weeks, improve all aspects of customer retention: CRM Marketing, Offers, Pricing, Cancel journeys, Onboarding and more.
Quick wins will immediately impact your business and career; mid-term, the strategies will be transformational.
Key deliverables
- Eight x 90-minute live coaching sessions covering specific topics, e.g., Offers, pricing, cancel journeys, onboarding, behavioural science, customer love, CLV, and data strategy with Q&A.
- Four one-to-one coaching sessions.
- One x 90-minute CRM Marketing 2.0 course (see above).
- Retention Mastermind community access for life.
- Homework, feedback from community and course leader.
- Resources and guides to support each live lesson with case studies.
- Lifetime access to an AI version of course instructor to ask retention questions anytime.
- Course spread over 4 weeks, with post course support from instructor, community and AI.
- 25 students per cohort.
- First cohort summer 2025
Launch Price: $997
100% money-back guarantee if not satisfied for any reason.
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