Book me to speak at your event
Hi, I'm Tom. I believe that the customer retention opportunity is significantly under leveraged in most organisations. Improving churn rates by 5-10% drives between a 25%-100% improvement in profits. The worlds mega brands (Amazon, Spotify, Netflix, Google) understand that the key to rocket ship growth lies in keeping existing customers.
I have spent 25 years in retention & CRM marketing, digital & mobile strategy, customer science, personalisation and retention CX transformation. I have consulted to multiple global brands and in my last 3 client side roles led retention, CRM, subscription & marketing transformation programs driving almost $200 million dollars p.a. cumulatively.
I am available to speak at your event on retention, subscription business models, retention tactics, customer lifetime value, how to embed your product in customers lives, how to generate customer love, ARPU growth, CRM Marketing and more.
Get in touch [email protected]
Recent Podcast Appearances
Amazon AWS Podcast
- Why subscriptions are about relationships
- How to correctly calculate CLCV
- Why you need to focus on your best customers
- At the key moments of truth in the relationship
- Leveraging customer data, research & AI
- To drive return from retention & CX
- While also reducing cost
- + some top retention tips
Chat About What Brands Can Learn From Telcos & Sports about Retention
Session with the Subscription Doctor, Matt Holman
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Session for Opticircle on Why Customer Love Drives Growth
Opticircle is Optimove's customer community. The recording includes Q&A questions from Optimove customers and a product demo.
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