Live walk-through · Tuesday 24 November · 2pm UK · 45 minutes · Free Save my seat
The Martech AI Benchmark 2026
What 19 customer engagement platforms' AI can really do, in plain English.
Independent and vendor-agnostic
No vendor paid for inclusion, placement or a score. Every platform was researched the same way.
Every finding sourced
Each score links to public documentation, release notes or a published customer result.
One page per vendor, no league table
Scores are alphabetical with no totals. The right platform depends on what you are trying to do.
Scores at a glance
All 19 platforms scored across the 10 categories. Alphabetical, with no totals.
Get access to read the full table and all 19 vendor pages, and save your seat at the 24 November walk-through.
The benchmark, walked through in 45 minutes
- Tuesday 24 November 2026
- 2pm UK (9am New York, 3pm Paris and Berlin, 6pm Dubai)
- 45 minutes
- Google Meet
19 platforms, 10 capabilities, one session. Tom Burrell walks through where each vendor is genuinely strong, based on the evidence in the updated benchmark, then opens the floor to your questions. Plain English. No jargon, no waffle, no vendor pitches.
What we'll cover
-
How the scoring works. What "Proven" and "Available" actually mean, why every score links to evidence, and why there's no league table.
-
The 10 capabilities, one by one. For each: what good looks like, and which platforms are strongest on the evidence.
- AI decisioning
- AI content creation
- Content ingestion
- Openness to outside AI
- Live customer data
- Guardrails and control
- Proving impact
- Predictions
- Reach
- AI assistants for your team
-
Open Q&A. Bring your shortlist, your current platform, or the question your vendor keeps dodging.
Who it's for
- CRM, retention and lifecycle leaders choosing, renewing or getting more from a platform
- CMOs, CCOs and commercial leaders who need to know what the AI really does before they sign
- Martech and CRM technology leads building the business case
- Consultants and agencies advising clients on platform choice
What you get
- The live walk-through and Q&A
- Instant access to the full benchmark online, including all 19 vendor pages
- The full report as a PDF, for registrants only. It isn't available anywhere else.
- The recording, sent after the session
- Join live to put your own questions to Tom
Independence. Retention AI works commercially with some of the vendors in this benchmark. Vendors cannot buy inclusion, coverage or a score, and no vendor reviews or approves its page. Every score is based on publicly available evidence, and the scoring method is published in full.
Get access to the benchmark and register for the webinar
Read the full benchmark now and save your seat for Tuesday 24 November, 2pm UK. Your joining link and calendar invite arrive by email.